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About Libero X

At Libero X, we specialise in connecting UK-based football talent with the growing football markets in Saudi Arabia and Dubai. With a deep understanding of both the football industry and media landscape, we’re here to facilitate life-changing opportunities for players and ensure clubs find the right talent to strengthen their squads.

 

Founded by Liam Bond and George Pavlou, Libero X was built on the foundation of over a decade of experience working with professional footballers, clubs, and brands across the globe. Our journey began with a shared passion for helping players achieve their career goals and supporting clubs in securing top talent from one of the world’s most established football markets — the UK.

 

Having worked closely with players at all levels — from rising stars to established professionals — and with extensive experience in media management, we understand what it takes to manage both on-pitch and off-pitch success. Our background in building global media brands gives us a unique edge when it comes to managing player profiles, sponsorships, and digital presence, ensuring players are well-positioned to thrive in their new environments.

 

At Libero X, we’re not just about facilitating transfers — we’re here to support players throughout their entire journey. From handling contract negotiations to providing lifestyle and relocation support, we take a 360-degree approach to player management.

 

Whether you’re a player looking to make a move or a club seeking talent, Libero X is your trusted partner in bridging UK football with the Gulf’s growing football markets. We pride ourselves on professionalism, trust, and delivering results.

Our Team

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Liam Bond

Co-Founder

With over a decade of experience in football transfers and media branding, Liam Bond specialises in connecting UK-based talent with top clubs in Saudi Arabia and Dubai. His modern approach ensures players achieve success on and off the pitch, backed by his extensive media expertise and global network.

 

Having built global media brands with millions of followers, Liam understands the importance of off-pitch visibility and brand management, ensuring players thrive both on and off the field. 

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And when he's not facilitating transfers and growing media brands, he is Chairman of Non League side AFC Crewe. 

Experience:

  • 10+ years working with footballers, clubs, and media brands.
     

  • Extensive network across Saudi Arabia, Dubai, and the UK football market.
     

  • Proven track record in managing high-profile transfers and building player brands.

George Pavlou

Co-Founder

George Pavlou brings over a decade of experience in football business, media, and grassroots football administration. His career spans sports journalism, social media management, and strategic leadership roles within the football industry. With a deep understanding of digital publishing, e-commerce, and football operations, George specialises in helping clubs and players maximise their potential both on and off the pitch.

 

Having worked at some of the world’s largest digital publishers and e-commerce companies, George has developed a unique skill set that combines football expertise with media and business strategy. His focus on building digital brands and working at the highest levels of football governance gives him a valuable perspective on managing player careers, club partnerships, and global football business opportunities.

Experience:

  • • 12 years working with leading digital publishers and global e-commerce businesses.

  • • 5 years working at c-suite level in football administration and strategy.

  • • Extensive knowledge of football governance and digital brand growth.

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